YOUR SAY 3

MY RESEARCH WORK

What I would try. That is why I made a list of topics that were of my interest. I was only clear that all the issues should include the scope of the economy and the company because it is to which I will dedicate myself in the future. And so it was, I had neuromarketing in mind, homeschooling and the importance of the logos.

But the first topic was not accepted for me, since they had been done in previous courses and for the other options it was difficult to find people to do the interviews.

Then I opted for subliminal advertising.

It is a work that is divided into two blocks. The first one, theoretically deals with advertising: its objectives, how it works, the types that exist, the media, etc. Then focus on subliminal advertising, the most extensive part of the body of work, explain the beginnings, the brand's action, the stimuli that affect, among others. In the second block, these theoretical aspects are implemented by visualizing a video, images that will contain subliminal stimuli and will be analyzed if they are perceived according to gender and age.

Therefore, this is a work that addresses psychological behaviors of humans, economic issues (market segmentation, product positioning ...), and even linguistic and visual aspects.

 

NEWS 5

Spain faces worst drought in years

SUMMARY


This image is the best illustration of the drought that affects most of Spain since spring and has been accentuated in a warm autumn beginning and without rain. Water reserves have fallen to 38.9% of the total capacity of the reservoirs, a record only surpassed by the low during the period of drought between 1992 and 1995 (the reserves fell to 26.4%).

One of the most affected areas is Galicia.

It is the consequence of having suffered "the driest year in history", with rains 40% "below the average," according to the president of the Hydrographic Confederation of the Miño-Sil, Francisco Marín. The restrictions will not affect urban supply now, but city councils should focus their attention on the use of water in sources and other ornamental elements, as well as penalize their waste.

Castile and León is the other most affected community. The basins of the Douro and the Tagus are 32.2% and 40.8%, respectively. The main affectation occurs in agriculture, with 70% of the cereal crop lost.

Other affected basins are those of the Júcar (26%) and Segura (14.3%). The Guadalquivir (32.3%) is below minimum, the Ebro basin has crossed the reserve threshold below half the capacity (44.2%). In contrast, reservoirs of the internal basins, with 56.9%, save Catalonia from scarcity.

The situation is due to a hydrological year in which it rained little, but above all, badly. The national average value of precipitation accumulated from 1 October to 26 September is 550 mm, 14% less than the normal value for this period (628.3 mm).

It would not be a very negative medium if it were not because most of the fall rainfall has done it in a torrential way. Almost everything went to the sea in the form of floods. Water that is worthless and destroys infrastructure. Drought will begin to be the subject of political debate.

VOCABULARY

Drought: sequera
Rainfall: precipitacions
Torrential way: manera torrencial
Worthless: sense valor

OPINION

In Catalonia, the rainfall regime is characterized by a great general irregularity and a high interannual variability, due to the typical Mediterranean climate, which makes us particularly vulnerable to drought episodes, especially in the internal basins. However, to prevent drought, we must monitor not to exceed the use of water. Since lately the weather has changed and exactly in 2017 we have seen that precipitation has been little respect in recent years and, in the event that rain has rained, it has been abundant and in a few days. This directly affects the agriculture and livestock sector.

Regarding the consequences caused by drought we must make a change of chip and manage what we have, which in this case is the water.

http://blogs.nature.com/news/2008/04/spain_faces_worst_drought_in_y.html

NEWS 4

Is the world running out of fresh water?

SUMMARY

The planet contains more than one billion billion liters of H₂O in which 97% is salt water and 3% represents the sweet. The third of this is retained in glaciers and layers of polar ice. Of the remainder, most are found on the ground or in underground aquifers.

The news then describes the reason for the exhaustion of drinking water with worrying numbers of deaths. According to the BBC, more than two million people die every year due to lack of drinking water.

The total global water requirement per year is more than four billion liters per year, and the natural sources of the liquid no longer reach the reach. The World Economic Forum and other institutions estimate that in 2030 there will be a 40% higher demand, which the planet will not be able to supply. As a result in a few years, half of the world's population will not have enough water for everyone and this will affect agriculture, which will increase food prices.

As solutions, it is proposed to clean dirty water using special bottles to clean dirty water and make it potable. Another option that is suggested is known as "distillation by steam compression" but it is costly and inefficient.

Desalination seems to be the best solution to the crisis, but it requires a lot of pressure and involves high and expensive energy expenditure. The simplest solution could simply be to improve the way we manage what we have. In developing countries, for example, 45 million cubic meters of fresh water are lost per day due to underground leakage.

VOACABULARY

Exhaustion: esgotament
Shortage: escassetat
Reservoirs: embassaments
Built on ancient lake beds: construït sobre llits antics de llac
Beyond: més enllà

OPINION

In relation to the solution that is developed in the news, I agree that we must improve the way we manage what we have.I mean, to take full advantage of the water we get with only mentalizing ourselves in performing daily activities in the routine. For example, when we shower in  winter, we often expect hot water to flow out, while losing amounts of water is lost, to rectify this we could put a bucket and reserve it to scrub the earth. Or when we wash our teeth, close the tap and not let it open. They are clear examples that do not involve much effort and many people do not carry it out.

Therefore, if we are all aware of what we disapprove and think about when doing these actions, we could maintain a more lasting environmental sustainability.

http://www.bbc.com/future/story/20170412-is-the-world-running-out-of-fresh-water

NEWS 3

GLOBAL WARMING NOT PRIMARILY CAUSED BY CO2, SAYS DONALD TRUMP'S ENVIRONMENT CHIEF SCOTT PRUITT

SUMMARY

The global warming is accelerated temperature warming on Earth. It is caused by increased emissions of greenhouse gases (carbon dioxide, carbon monoxide and sulfur gases).

Chief of the US Environment Believes that CO2 does not harm the atmosphere.

Scott Pruitt, of the Republican Party, affirmed that carbon dioxide is not the main pollutant gas, although information published in the agency he directs says otherwise.

He believes that measuring the impact of human activity on climate is very difficult to do and that there is tremendous disagreement about the degree of impact. That is, it contradicts its own agency

And her comments were quickly rejected by the scientists, her immediate predecessor to the EPA chief, Gina McCarthy etc.

VOCABULARY

Fuel: combustible
Standards: normas
Rush: presa
Sued: demandat
Coal: carbó
Widely: extensament
Review: revisió
Framed: emmarcat
Aimed: dirigit
Boosting: impulsat

CONCLUSION

The climate has cooled and warmed for various reasons throughout the history of the world. An accelerated warming, as we are living today, is unheard-of in the history of the planet. It is a theme that affects us all so we must take action for the future of the planet. Humanity is in our hands, only governments and us can make Earth a better world. Beginning to avoid the use of fossil fuels and applying the “3Rs” concept - reduce, recycle, reuse.

http://www.abc.net.au/news/2017-03-10/new-epa-chief-says-man-made-co2-not-to-blame-for-global-warming/8342052

NEWS 2

CYBER-ATTACK: EUROPOL SAYS IT WAS UNPRECEDENTED IN SCALE

SUMMARY

A cyber-attack that hit organisations worldwide including the UK's National Health Service was "unprecedented", Europe's police agency says.

A huge cyber attack has hit computer systems in dozens of countries. The virus called ransomware, affects, among others, the equipment of Telefónica headquarters in Madrid, the British health system or the Russian Interior Ministry.

After installing on the computer, that virus blocks access to the files of the affected computer asking for a rescue to allow access, and can infect other vulnerable computers in the network.

This type of virus appears to be harmless and imitates other applications, is the most common and accounts for 72.75% of malware, malicious attacks, according to the latest reports from companies Kaspersky Lab and PandaLab.

According to Eusebio Nieva, technical director of Check Point in Spain and Portugal, ransomware is the strategy most used to attack large companies. "The hackers ask that the rescue be made through a digital payment that can not be traced," said Nieva.

The expert pointed out that the payment of a ransom is not a guarantee that the information encrypted by the virus can be recovered: "The possibility is between 30% and 40%." It also warns that traditional antivirus programs are no longer enough. The most pointers of protection, according to Nieva, are the anti-APP or sandbouxing programs, which track the behavior of the system or the information network, identify any malicious software and eliminate it. Sandboxing is the one that works best. When a document arrives in the mail, for example, the system opens in a virtual environment and detects something suspicious, deletes it before it reaches the user, "explains the expert.

VOCABULARY

Harmless: inofensivo
Imitates: Imita
Guarantee: garantía
Environment: ambiente

OPINION

What surprises me and I worry is that there are large companies that handle personal data and use Windows as an operating system. Windows is an operating system full of holes, very unsafe. Among the three operating systems that dominate the market (Windows, Linux, MacOS).

They offer us privacy but in reality we do not have it, each time, internet is less reliable.

http://www.bbc.com/news/world-europe-39907965

YOUR SAY 2

Couscous is a traditional  food in Morocco. The ingredients are wheat semolina, vegetables, chickpeas and red meat. There are a lot of combinations,

INGREDIENTS

1,000 grams of beef with bone

Two chopped onions

Of crushed tomatoes

A bunch of chopped cilantro

Two teaspoons of ginger

Two teaspoons of ras hanout

A teaspoon of pepper

A teaspoon of saffron, turmeric or food coloring

A teaspoon of salt

700 grams of cous cous

Eight tablespoons of olive oil

2 carrots

2 turnips

3 sweet potatoes

3 courgettes

3 peppers

1 cabbage head

2 onions

50 grams of raisins

100 grams of cooked chickpeas

STEPS

1.In a pot put the meat, chopped onion, tomato, cilantro, salt, pepper, ginger, saffron, ras el hanout, garlic head and water and let it cook over a fire Soft until the meat is tender. The meat is removed and the broth is left in the pot.

2.Cook the vegetables in water; First they take the later ones and the last the zucchini, which is the fastest in cooking. The cabbage can be cooked in water with a little milk and a slice of bread, which will help avoid gas, bitterness and bad smell

3.In another pot, prepare the caramelized onion. Put onion in julienne, salt, ginger, saffron, pepper, cinnamon and olive oil and cook until the onion looks tender. Then the sugar is added to make it caramelize.

4.In the broth pot put all the vegetables very carefully and leave about 20 minutes on the fire to catch the flavor of the meat.

5.Place the couscous in a large, deep dish and make a hole in the middle.

6.Place the meat in the center,around the meat are placed vegetables and sprinkle the entire dish with the broth. If you do not like it with broth you can also eat it dry

7.There are many types of couscous but this is the traditional and typical of my country. 

I especially like with broth and without many vegetables.What I do not like about the couscous is that it fills me up fast and after I eat it I have more hunger.