Google apologises after ads appear next to extremist content
SUMMARY
Matthew Brittin, Google's chief and owner of YouTube has apologized after announcements of large companies and government agencies appeared alongside the extremist content on their YouTube site. He undertook to review the company's policies and strengthen the application.
It came after Marks & Spencer became the latest firm to pull its online ads on the subject, joining others like Audi, RBS and L'Oreal.
Recent research by the Times found advertisements (where some brands may have inadvertently contributed money to extremists) from a number of well-known companies and organizations had appeared along with the content of extremist group supporters on the YouTube video site. The Times said rape apologists, anti-Semites and hate preachers were among those receiving payments.
Analysis: Rory Cellan-Jones, BBC Technology Correspondent.
Explains that Spotting, videos that are illegal should be removed from YouTube and determine which are legal but not suitable for advertising.
Pressured by reporters over whether the firm would employ people to actively hunt down extremist videos, Matt Brittin was evasive, indicating that a combination of technology and smart user alerts to harmful content was a better option. But his main Challenge will be in providing greater clarity to clients when it comes to deciding which videos are "ad-safe".
Pressured by reporters over whether the firm would employ people to actively hunt down extremist videos, Matt Brittin was evasive, indicating that a combination of technology and smart user alerts to harmful content was a better option. But his main Challenge will be in providing greater clarity to clients when it comes to deciding which videos are "ad-safe".
VOCABULARY
Content: Contingut
Strengthen: fortalecer
Tackling: Abordando
Range: Distancia
Alongside: Junto a
Brands: Marcas
Unwittingly: Inconscientemente
OPINION
I understand that news organizations put content because they need to make money from advertising so they can continue to invest in journalism. But to put disturbing ads is already very exaggerated.
Sincerely is a subject that bothers me because whenever we want to look for information or go to the Youtube everywhere there are advertising and ads. And now even more because we are in an era where globalization. The google boss should put some limits and have more watched the ads.
No hay comentarios:
Publicar un comentario